Functional foods are experiencing a significant transformation, responding to a rising demand for products that deliver tangible health benefits beyond mere nutrition. The field is buzzing with innovation bioactive compounds, advanced fortification methods, probiotics, and plant-based ingredients are all reshaping what we consider possible in food science. This session will delve into cutting-edge developments, from the latest functional ingredients to technological breakthroughs in food processing and the scrutiny of health claims grounded in scientific evidence. Attendees can expect a nuanced look at the design, evaluation, and use of functional foods—focusing particularly on their roles in immune support, metabolic health, and holistic wellness. It's an intersection of scientific rigor, technology, and evolving consumer expectations.