Food addiction is a multifaceted phenomenon, intertwining psychological, emotional, and physiological dimensions that shape eating behavior. It extends beyond simple matters of willpower or nutritional knowledge; rather, it involves a complex interplay of neural mechanisms, emotional cues, and daily experiences. Cravings and reward-driven eating patterns often lead individuals to repeatedly consume highly palatable foods, a behavior strongly linked to the development of obesity and various metabolic disorders.Addressing these challenges requires a comprehensive strategy. Effective interventions combine nutritional education, evidence-based behavioral techniques such as mindfulness and cognitive-behavioral therapy, and practical meal planning tailored to real-world contexts. This session will delve into the neural and psychological mechanisms that underlie food addiction, examine strategies for altering maladaptive eating patterns, and discuss practical methods for integrating behavioral nutrition approaches into both clinical and public health frameworks.Participants will gain a deeper understanding of how to support individuals in cultivating healthier relationships with food and fostering dietary habits that are sustainable over time.